Browns Focus, South Molton Street W1

Cutting edge

Younger but also trendy older people

Browns, South Molton Street W1

department store

young to old

when I went to look I had a bad experience – sales assitant was very rude

customer older

>knows their style and shape and wont just buy a dress because it is in the window

Liberty, Regent Street W1

Selling a Lifestyle

Range of people

>rich/ poor/ creative

Department store

Tourists

Dark with spot lights

Feels like a village shop

Street Style

Urban Outfitters, 38 Kensington High Street

Vintage feel > feels like one off amazing finds but really alot of people have it

Large store

Interesting walls and stands > music sheets covered walls

There was a bike next to clothes

Very “creative”

Hoxton Boutique, Hoxton Steet

White walls and floors

Vintage feel

Tidy and messy at the same time

Books/ clothes/ jewellery

Which labels does it sell?

History

Have a blog?

Selfridges, Oxford St. W1

Multi branded store

White walls

Lots of events happening where celebrities come to sell there things

>Katy Perry - perfume

>Gino D’Acampo – cook book

>Frederic Fekkai – stylist

Luxury brand mixed with high street

>chanel and office

lifestyle

>clothes

> food

>home items

>electrical

>kids toys

a lot of the shop separated into little cubicles

something for every age