Customer Profile - Older Woman

Shops at Matches and Liberty

Knows her style and shape and shops with this in mind

Will not just buy something if it is cheap has to have all the right elements

Will not just buy the dress in the window

Customer Profile - Vintage Boy

Maybe he is a photographer/ in a band

Loves Dr Martins

Rolls his jeans up at the moment

Has a quirky hairstyle

Despises the All Saints Man

Customer Profile - Vintage Girl

Has a blog, which shows her wearing her vintage finds

Thinks her style is totally individual

Has a very patterned oversized granny cardigan

Maybe pops into Topshop every now and again but prefers Urban Outfitters as she thinks the pieces are more individual and also likes their vintage sections

Maybe she finds the Urban Outfitters vintage section over priced

Loves rummaging in charity shops

Customer Profile - High Street Girl

Tries to look as fashionable as possible on a budget

Might even save up for certain luxury items like a bag/ purse or shoes

Looks to celebrities for inspiration

Reads Vogue for direction but also look magazine for more affordable items

Shops and lot in order to keep her style up to date

Maybe even a new item every week

Knows a new product when she sees in top shop, she is such a regular

Shops online as well and in store

Customer Profile - All Saints Man

Loves the fact people can tell what brands he is wearing as soon as the see him

Loves going to the gym and shows off his muscles in a tight v neck t-shirt

Also wears G-Star, Lyle and Scott and maybe Topman

Check shirt in the day

Customer Profile - Modern Man With An Interest In Fashion

Shops a B Store

Hates the All Saints Man

Maybe he is a graphic designer

Probably a DJ at night, sometimes

Very fashionable girlfriend

Maybe he is a graphic designer

Maybe he is 25-35

He reads all the right fashion magazines and thinks he is very stylish

Gets his inspiration from magazines, blogs and online shops.

Customer Profile - Celebrity

Wear high street but does not necessarily shop in high street stores. Instead it is more likely that Topshop send her clothes for free. As soon as her fans see her wearing that top/ dress/ coat they run out and buy it and feel like a celebrity.