Saturday 20 November 2010

Acne, Dover St W1

Music is on there own radio station

What is the difference to Dover Street?

Who is the customer?

18-40 age range

price £80- £2000 mostly around £300

Acne by Lucy the sales assitant “simple. Creative. Chic.”

Customers >wants to be edgy??

NEED TO BETTER DEFINE CUSTOMER!!

>people come just for denim

>basics

>for leather

something for everyone

celebrities

>beckhams and daisy lowe

builing used to be an art gallery > Helmet Lang sculptures stand next to rails of clothes

simple clothes > are art

is it the older all saints customer??

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